I wonder if in 10-20 years there will be some nostalgia felt towards advertisements of today. Watching anything involves ads— even though the whole idea of streaming and Netflix was to get away from the cable bullshit. Simultaneously however, as seen with contemporary (meaning current day) imitation of 1950s-80s television advertising and special segments created for The Boys— Soldier Boy singing Blondie, Bombsight selling methamphetamine weight loss pills or partnerships with Liquid Death with The Deep and VP Ashley Barrett for the current day which add to its 'irreverent parody' while also encapsulating an intriguing cultural tendency longing for 'the good old days'.
From the hilarity of Big Bill Hell's Cars to craze about Phil Swift from Flex Tape it seems as if advertising is more than just passing propaganda. People collect old fliers and keep new ones; remember catchy or absurd slogans— "wheeeereee's the beef!?"— in a seemingly sonderful state of longing. 2000s fruitigo aero presented a slick high-tech vision of where technology was heading while the Fallout game franchise capitalised tremendously on marketing even a post-apocalyptic radiated wasteland as an attractive daydream with its embedded retrofuturism...
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